HHR Strategy

branding / integrated marketing / web
CHALLENGE

Build an online resource to guide health organizations in recruiting and retaining bilingual staff to offer services in both official languages across Canada.

SOLUTION

Create a responsive website that presents users with modules and units to navigate through at their leisure in order to obtain a Certificate of completion as recognized by LEADS. The free platform provides registered users with an avenue to research and share promising practices, downloadable tools and video testimonials.

Responsible for branding and promotional campaign to promote website launch.

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